A swedish bikini entrepreneur is in negotiations with football club Ljungskile over a name change. Panos Papadopoulos is the owner of swimwear brand Panos Emporio and wants the club to rename itself from Ljungskile to Panos Ljungskile.

Finding itself in need of a financial boost since securing promotion to the top flight, the club is considering changing its name to Panos Ljungskile -- for the second time. In 1997, the last time Ljungskile played in Allsvenskan, the creator of the Panos Emporio swimwear line stumped up some badly needed cash. As a result, the club bore his name from 1997 until 2002.

Source: TheLocal.se: Bikini baron in football club bid.